Ideas

The fall of this advertisement is a marvel: rather daring for the cause it defends

A few weeks ago, a spot of publicity Portuguese began to be noticed everywhere. Indeed, on social networks, and mainly Facebook, the video already counts the 205 000 views!

The film begins with a scenario rather light, or even comic ; a most mundane situation, a man who is searched before taking his plane. Only, the creative twist is well found. And the message is further enhanced by this scheme. Because we are led in a certain direction, here, to make us believe that the customs officers will find drugs, or other things; in reality, but not at all!

The conclusion of this spot surprised us enormously. So, we are not going to tell you more so far to not spoil the end! So we'll let you watch the video:

SPOIL - At the origin of this spot? Animalife, a non-profit organization that fights againstabandonment animals, while providing support to families in need, to homeless people with pets: its main purpose revolves around the protection animal.

With the help of the agency Havas Worldwide and production Major West, the association has just launched this awareness campaign, entitled Karma, to fight against the abandonment of pets.

The brilliant baseline of end is a fall subtly brought, but still causes surprise and astonishment. "He will never forget you". The dog recognized his former master, who had abandoned him before. Proof that animals are attached to their master more than anything, and that they are not toys to be left behind at the slightest trouble of life. Animalife sign here a superb spot, which reminds us that animals, too, have a good memory !

On the same subject, we also advise you goods : the one on an application to help abandoned dogs to find a family but also the one on concrete dogs, to fight against the abandonment of animals.

Credits: Animalife

Credits: Animalife

Credits: Animalife

Credits: Animalife

Credits: Animalife

Imagined by: HAVAS Worldwide

Video: Marvel Rising: Secret Warriors. Starring Kat Khavari, Booboo Stewart, Chloe Bennet. FEATURE (September 2019).