Ideas

Here is "No Name": the nameless brand to better highlight the product

Today, we live in a society where brands are ubiquitous. When you go to the supermarket, you face a relatively large choice of brands for the same product. Very often, it is the price who will play on the act of purchase, or simply the attractiveness of the packaging.

But today, we are going to tell you about a brand that has decided to go totally against the grain. This brand is Canadian, it has been around since 1978 so it's not new and it's called "No Name". Unknown in France, its particularity is amusing: it "Does not display a brand" and is content to display a minimalist yellow packaging that simply highlights the type of product. So, for mayonnaise "No Name", the packaging is like a classic pot of mayonnaise with a yellow label where it is written "Mayonnaise". Quite simply.

"No Name" So play the card of simplicity to put forward. She is so minimalist in his approach, that it becomes its true originality. Anyway, the brand "No Name" is known at Canada for its entry-level products, distributed in supermarkets Loblaws, No Frills, Provigo, Maxi and Shoppers. We let you discover below some of the minimalist packaging that make it special.

Credits: No Name

Credits: No Name

Credits: No Name

Credits: No Name

Credits: No Name

Credits: No Name

Credits: No Name

Credits: No Name

Credits: No Name

Credits: No Name

Credits: No Name

Credits: No Name

Credits: No Name

Imagined by: No Name

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