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When augmented reality makes us discover the food specialties of the regions

Agribusiness is surely one of the most important industries in France. It is also honored every two years on the occasion of SIAL (International Food Exhibition) which is held in Paris and which brings together more than 14,000 companies and 333,000 buyers each year. How to allow visitors to the show to discover what is done in each region of the hexagon in a simple and intuitive way?

ANIA (National Association of Food Industries) is an association that allows the various regions to highlight their know-how in agri-food. To achieve its goals, this association collaborated with the agency 148 to set up a digital and interactive booth at SIAL.

Forget the flyers and the simple prospectuses, in 2017 it is exceeded. 148 came up with the idea of ​​creating an application that uses augmented reality to show you the specialties of the different French regions. So just scan a map with the dedicated application to discover in real time what is best in this or that region. A relevant idea that allows ANIA to promote the regions in a dynamic and brief way, in a lounge where people finally have very little time to give each stand. Well seen !



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