Game of Thrones is without a doubt one of the most popular series in the world, with millions of fans around the globe. Season 7 is eagerly awaited by fans, and to reveal its release date, HBO has decided to take a big leap. On the Facebook page of the TV show, HBO had the idea to propose a small challenge to more than 160,000 fans for 70 minutes.
The video featured a block of ice. By posting in comments the words "FIRE" and "DRACARYS", Internet users had the possibility to activate, remotely and in real time, a flamethrower that was gradually melting the block. Once the block completely melted, Game of Thrones has lifted the veil on the release date of season 7.
An excellent initiative that allows the series to fuel its teasing and federate its community on social networks. This is the kind of activation that can only work when we talk about a series as popular as Game of Thrones. Well played HBO.