Ideas

This display calls for solidarity to distribute coffee

A good hot coffee is always a pleasure, especially when it is cold. And as you know, a good coffee is even better when it is shared. This is what makes the Löfbergs brand in Latvia. On the occasion of the Staro Riga festival, this brand had the idea to create a display that calls for solidarity to distribute free coffee to passersby.

The brand collaborated with the Havas Media agency to set up this surprising display equipped with a meter and 18 sensors. The challenge is simple: passersby must show solidarity to keep these 18 sensors supported until the end of the countdown. If the mission is completed, a window opens to offer passersby free coffee. A beautiful operation, fun and original, which allows the brand to communicate on values ​​of sharing and solidarity.

A surprising display ...

... who is appealing ...

... the solidarity of passersby

They must collaborate ...

... to get free coffee ...

... at the end of the meter

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