Ideas

This museum offers you to expose your best Instagram photos

In the future, everyone will be entitled to 15 minutes of world celebrity ". Just about everyone knows this famous Andy Warhol phrase. And if it was true ? In Belgium, the program Culture Club dedicated to art decided to collaborate with the Mortierbrigade agency to set up an astonishing operation. The idea: to allow Instagramers to exhibit their most beautiful photos in one of the largest museums in Europe.

Simply post the photo of your choice using the hashtag #cultureclubinsmak. Your shot may appear at S.M.A.K., one of the largest museums of contemporary art in Europe.

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