Based in Kazakhstan, Esther Honig is a journalist who has embarked on a rather original social experiment. She had the idea to send a photograph of her to more than 40 agencies around the world, with the following message: "Make me more beautiful".
This project has given birth to twenty retouches on Photoshop of the face of the young woman, which illustrates the aesthetic preferences of each country. Of course, the notion of beauty is not the same in Italy and Pakistan, for example. We let you discover the cultural differences in Photoshop hijacking.