In Benelux, the agency Anthem imagined an ingenious packaging to market fish, for a fictitious brand called Eternal Oceans. The agency has simply imagined fish-shaped boxes, whose color changes depending on whether it is tuna, sardines or salmon.
The idea of this rather explicit packaging is to raise awareness about overfishing. Sustainable fisheries are long and costly, forcing producers to mass and kill fish to survive. With this packaging that highlights the fish as "unique", the agency wants to raise awareness of the ecological dangers of overfishing.