A room with giant balloons to raise awareness about breast cancer

You may not know it, but the month of October is (among others) dedicated to raising awareness against breast cancer. A disease that unfortunately affects many women and could be avoided through screening. In Chicago, the Havas agency has put in place a very original device to communicate on "Pink October". The idea: create a room accessible to passers-by allowing them to play with huge balloons disguised as breasts.

The idea, as you understand it, is first and foremost to make women aware of the first steps that sometimes make it possible to detect the disease. Havas also intends to raise awareness about this scourge, and continues the operation on social networks. For each use of the hashtag #CheckYoSelf, Havas is committed to fund associations that fight against breast cancer ...

Video: Balloon (September 2019).