If you like games with guns and dummy rifles, the brand Nerf surely speaks to you. In France, the brand collaborated with the agency Marcel to set up an operation on Snapchat called #LeSnapLePlusLong. The brand tells the story of Joe, a dart that will live an adventure in the form of story Snapchat ... for 10 hours of live streaming.
All day Tuesday, Marcel agency teams have offered us the story of Joe fleche on Snapchat, and the least we can say is that it was eventful! The more assiduous have also had the opportunity to win Nerf by taking a screen at the right time, or even discover the new blaster of the brand. An original and good-natured idea, in the spirit of the brand Nerf that puts forward a creative and entertaining use of Snapchat.