Ideas

Samsung invites its community to personalize every minute of its watch

In Germany, to promote its Gear S2 smartwatches, the manufacturer Samsung collaborated with the Leo Burnett agency to set up a collaborative digital operation called "Design Your Time". The participants were invited to imagine a design to put it for each specific minute of the day.

In total, 1440 visuals were selected for the application "Watchface", which allows you to personalize every minute of your day with one of the visuals of the campaign. An original and relevant idea, which is the advertising of the Samsung connected watch by engaging and retaining the community of the brand.

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