Ideas

ATMs raising awareness about Alzheimer's

Alzheimer's disease is a terrible scourge that manifests itself through various memory loss in everyday life. Forgetting simple things in everyday life becomes an evil you have to deal with. In Argentina, the Banco Santa Fe group collaborated with the agency Dhélet Y & R Latam to set up an original operation. The idea: to divert ATMs to raise awareness about Alzheimer's disease.

Different customers were trapped trying to consult their account. They fail to enter the correct code, and a message appears on the terminal to make them aware of Alzheimer's disease. A relevant awareness, which shows that even an everyday gesture can become a complication.