It's a fact: beers are made to be shared with your friends. But only with your real friends! In Portugal, the brand Super Bock has set up an original marketing operation with the Nylon agency. The principle: create a display in the form of beer distributor that will reward the friendship.
This interactive fridge connects to a particular Facebook profile. It can only be opened by people who are friends with the person in question on Facebook. An original device idea, which reinforces the positioning of the brand and its values around friendship and sharing.