Ideas

Facebook publishes false memories of you to raise awareness about Alzheimer's

If you use Facebook on a daily basis, then you probably know the functionality "That day". The latter offers you to view, from time to time, previous posts of a few years that took place the same day. In short, the perfect functionality to refresh your memory with sometimes obligatory memories. On the occasion of World Alzheimer's Day, Facebook invites you today to discover a memory that is not yours.

On each Facebook profile there is a picture of people who go hiking. The photo is vague enough not to raise questions, and so that users do not wonder if this is a memory of their own or not. Nevertheless, the most curious will click on the photo, and will discover an awareness of the disease set up by the association France Alzheimer.

As you understand, the idea here is to use Facebook's mechanisms and its usual features to make you aware of the harsh reality of Alzheimer's disease. To reach directly the surfer, France Alzheimer therefore chooses to trace a memory that does not belong to him. The goal is obviously to image the confusion of a person with the disease. An excellent idea of ​​awareness, which is more than necessary: ​​today, nearly 3 million French people are indirectly affected by Alzheimer's disease, with 850,000 people sick. For more information, visit the website of the operation.