Ideas

McDonald's diverts its products to celebrate the Rio 2016 Olympic Games

Yes, the Olympics are over for a month! We still came across this absolutely great McDonald's campaign in Italy, which we had to share with you. In collaboration with the Leo Burnett agency, the famous fast food chain has developed a series of prints that pay tribute to the Rio 2016 Olympic Games.

The brand has chosen to divert its various products to image different aspects of the competition. A simple, minimalist and relevant campaign as we like them. We let you discover the different prints below.

The medal

Karate

The ring

rowing

Cycling

fencing

The javelin

Diving

And of course, the Olympic flame

An idea from McDonald's & Leo Burnett Italy | Via adsoftheworld.com