In just a few years, Snapchat has established itself as one of the leading social networks, especially for teenagers and young adults. One of the features that has democratized the application is undoubtedly the addition of filters that can change your face. In the United States, on the occasion of New York Fashion Week, the ready-to-wear brand Desigual had the idea of transposing Snapchat filters in real life.
In collaboration with the brand MAC, Desigual had the idea to make up the models of his show to represent the most famous filters. A very good strategy that allows the brand to talk about it, and especially to directly target users of Snapchat, major users of these famous filters.