Ideas

Magazines whose cover is only in the sun

We need our daily dose of vitamin D to maintain good health. Alas, in the United Arab Emirates, 80% of the population suffers from deficiencies. But fortunately for these people, this vitamin can be found in the sun's rays. And it's pretty good for the 6th sunniest country in the world. In collaboration with the agency FP7 / DXB, the National Health Insurance Company has devised a very relevant operation.

The idea: to create magazines whose cover is revealed only in the sun. In appearance, the cover of these books is totally white. People must expose it to the sun for the ink to reveal itself. An original and intelligent idea, which aims to expose the country's inhabitants to the sun at least 20 minutes a day so as not to miss vitamin D.

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